Pink for Princesses, Blue for Superheroes: The Need to Examine Gender Stereotypes in Kid’s Products in Search and Recommendations

Amifa Raj, Ashlee Milton, Michael D. Ekstrand. 2021. “Pink for Princesses, Blue for Superheroes: The Need to Examine Gender Stereotypes in Kid’s Products in Search and Recommendations”. In Proceedings of the 5th International and Interdisciplinary Perspectives on Children and Recommender and Information Retrieval Systems: Search and Recommendation Technology through the Lens of a Teacher (KidRec 2021), co-located with ACM IDC 2021.

Abstract

In this position paper, we argue for the need to investigate if and how gender stereotypes manifest in search and recommender this http URL a starting point, we particularly focus on how these systems may propagate and reinforce gender stereotypes through their results in learning environments, a context where teachers and children in their formative stage regularly interact with these systems. We provide motivating examples supporting our concerns and outline an agenda to support future research addressing the phenomena.

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