Do Different Groups Have Comparable Privacy Tradeoffs

Rezvan Joshaghani, Michael D. Ekstrand, Bart Knijnenburg, and Hoda Mehrpouyan. 2018. “Do Different Groups Have Comparable Privacy Tradeoffs”. In Proceedings of the Networked Privacy Workshop at the ACM CHI Conference on Human Factors in Computing Systems (CHI 2018).


Personalized systems increasingly employ Privacy Enhancing Technologies (PETs) to protect the identity of their users. In this paper, we are interested in whether the cost-benefit tradeoff — the underlying economics of the privacy calculus — is fairly distributed, or whether some groups of people experience a lower return on investment for their privacy decisions.